- Content marketing
About the role
Mediablaze are looking for an experienced paid media specialist, with a proven interest in App marketing to provide maternity cover across a number of exciting clients.
You will be your client’s media and performance mastermind, working with them to build, test and execute web and mobile apps growth and acquisition strategies that will deliver your client’s overall business objectives with a sway towards mobile apps.
You will be expected to create media and performance strategies across all digital channels, helping our clients find the right formula of creative, content and performance tactics to reach their goals. You will have a strategic mindset and be obsessed with experimentation; constantly striving to get better results whilst not being afraid to get your hands dirty managing the intricacies of campaigns while also inspiring the creative team to develop work that is best optimised for performance.
You will have a passion for data and be very comfortable with analytics tools (think mobile attribution partners, MixPanel, GA, native platforms dashboard) to seek out opportunities within our client’s customer journeys, identifying purchase barriers and then building tests and measurement frameworks to quantifiably move the dial.
Ideally you will come from an agency or client digital background, having hands on experience with digital tools is a must (paid social media ads dashboards) as is the confidence and gravitas to inspire and advise clients.
What it's like to work here
Skilled people in every role with the autonomy to do their best work is what has made Mediablaze successful and will support our growth plans.
We avoid egos and micromanagement in our teams and we don’t use seniority or job titles to squash the opinions of our colleagues. We collaborate across our teams and use our collective experiences to craft and engineer the best products to solve each client’s problems.
We’re backed by Hearst Publishing (one of the largest publishing organisations in the world) but we maintain our own autonomy and startup mindset. We balance the agility that provides with grown up processes and strategy to fuel our ambition to continue to grow the agency.
Mediablaze will provide you the platform to contribute to some exciting and complex product builds, develop your skill set and help to further build upon your already successful career in software engineering.
You thrive on the responsibility to deliver world class performance strategies and campaigns for household names through to new-to-market startups.
You take pride in your work and take ownership of any task, seeing it through from conception to delivery.
You have excellent written and oral communication skills and can confidently explain and interpret data and ad tech to colleagues and clients.
A strong passion for the job and a “can do” attitude.
Credibility and honesty – trusted to tell it how it is and put your hands up when things go wrong.
Strategic focus – an ability to make the complex seem both simple and exciting.
Good communicator to ensure that clients and colleagues alike understand the data and performance needs we are seeking to achieve.
Common sense, drive and initiative.
Experience you'll need
As a Paid Media Specialist at Mediablaze, you will...
Be able to build effective media plans from client briefs, defining channel mix, targeting groups, objectives, and planned deliverables.
Run multiple digital campaigns, managing traffic and performance, across various marketing channels including, but not limited to, all social media channels, GDN, affiliates and Apple Search Ads.
Advise clients and in-house design team on copy, creatives, formats and best practices.
Track, measure and report all paid media marketing campaigns from various channels (social, email, affiliates ) in one single source of truth report.
Lead conversations with clients and inter agency teams on performance, including advising them of smart audience-buys, planned and delivered deliveries,, KPIs and results.
Educate clients and internal stakeholders on campaign performance metrics and optimizations, making sure that the recommendations are based on past benchmarks and/or experience.
App store optimisation for both iOS and Android apps.
Be the leader in mobile attribution to managing, optimising and reporting on mobile app campaigns.
What we're offering and your wellbeing
Our standard working hours (9.30am to 5.30pm) are staggered slightly to take the edge off the busiest commuting times.
Our flexi-time policy covers the hours 4pm-5.30pm which enables you to move that time to earlier or later in the day, or another day that week (subject to meetings and agreed deliverables).
25 days per annum, plus an additional day for each completed year with the agency (capped at 28 days in total).
You don’t work your birthday. That’s another day in the bag which could take your total annual leave to 29 days.
We have a company Ride to Work Scheme with an annual pot assigned. It's healthy enough for even seasoned cycling aficionados (of which we have a few already).
Home Set Up:
Home Office Equipment Scheme (same principle as Ride to Work) to enable you to create a comfortable and safe home working environment.
Standard company pension which is easily moved around should you wish.