Content Amplification

We help your content succeed with a nimble mix of performance marketing services. Our in-house team will deploy an amplification strategy that drives your audiences from awareness through to conversion.

Delivering real business results

We begin by developing a measurement framework to determine what success looks like. We then start with rapid experimentation to quickly measure and understand which digital channels work best for your brand. We then scale these tests to deliver ongoing growth for your business. Our amplification services include search marketing, paid social, programmatic, and measurement and attribution.

Featured services.

Search Marketing

Search marketing is the best way to capture and convert consumer intent - we ensure that your brand serves relevant content and products when it matters most. To be successful in search, you must view this channel holistically and not in silos. We call this Total Search.

  • SEO

  • PPC

  • Voice search

  • Visual search

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Paid Social

Our specialist team of paid social experts develop and deliver campaigns that will drive measurable business results for your brand. We have long-standing strategic relationships with every major social platform, including in Facebook, Twitter, Instagram, LinkedIn, Pinterest and TikTok.

  • Ad creation

  • Target segmentation

  • Bid optimisation

  • Multivariate testing

  • Conversion tracking

  • Reporting

Volvo UK

Community management and creating social content to cut-through the noise.

Programmatic

We spend most of our time on the internet outside of search engines. Our team will work closely with you to implement audience based, data driven strategies to target your audience across websites, video and email - ensuring your message is contextually placed in the right place at the right time.

  • Display

  • Native

  • Video

  • Social

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Measurement & Attribution

Together we’ll agree a set of specific KPI’s that we will use to measure the success of your content marketing program. We’ll then build you your own measurement framework so we can track performance and provide actionable insights in order to optimise everything we do.

Finally, we’ll build you a bespoke attribution model, nuanced to your business, to measure the true value of your content in the context of the customer journey helping you shape your marketing decisions.

Sofa.com

Identify barriers in the customer journey to rapidly increase sales and conversion.

Partnerships that drive success

Our mix of industry-leading and proprietary tools allow us to gain a deep understanding of your audience. Our experts use this insight to engage and influence your audience across multiple digital channels to deliver ongoing growth for your business.

Google Premier Partner
Adobe Global Partner
Instagram Agency Partner
Pinterest Agency Partner
Facebook Agency Partner
TikTok Agency Partner
LinkedIn Agency Partner
Hearst Search Trends
Brandwatch Social
SEMRush Search Insights

Measuring content ROI

We will help you build a tiered measurement and reporting framework for content that assigns value to every asset you create, measuring ROI and allowing you to invest only in the content and performance channels that works.

Our content marketing services

Content Strategy

  • Discovery and insight

  • Content planning

  • Platform planning

  • Performance planning

  • Content governance and process

Content Creation

  • Editorial production

  • Video production

  • Creative content

  • Influencer marketing

  • Social Media management

Content Amplification

  • Media strategy

  • Search marketing

  • Paid social

  • Native & programmatic

  • Measurement and attribution

We can help you

Our objective is simple. To deliver a solution to your particular problem. Do you want to:

  • Understand what your customers are searching for to ensure your brand is top of the page
  • Make sure your site is accessible as possible by ensuring your content is relevant to key sector search terms
  • Turn your data and analytics into actionable insights, ensuring your brand is in the right place at the right time
  • Rocket
    Deliver tailored paid social strategies that drive engagement and conversion across all platforms
  • Ensuring your message is contextually placed in front of your target audience wherever they are on the internet
  • Build a bespoke attribution model to measure the true value of your content marketing
  • Let's work together

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