How to measure and improve your content marketing

Go from good to great – an operational and measurement framework for your content marketing from the experts at Mediablaze.

The whitepaper includes:

  • How to redesign your content strategy around your customer

  • Customer journey mapping tools

  • The key content roles you need in-house

  • How to create an agile content team

  • Best practice for process and governance

  • Tips for targeted amplification to optimise ROI

  • What you should measure - and why

Download the whitepaper now

Build back with better content marketing

The pandemic changed everything, and your marketing strategies are likely to be in desperate need of redesign. But it’s not simply a matter of shifting budget away from boastful brand advertising to richer, more human storytelling.

You need to break down walls between marketing, digital, sales and CRM. You need to reshape teams and processes. And most of all, you need to embrace experimentation and build in resilience.

How to improve your content marketing

Based on a decade of experience as an award-winning digital experience agency, we've identified five key competencies for effective content marketing. This guide will show you how to improve each of them.

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1. Define and evolve your content strategy to provide focus and achieve consistency by:

  • Mapping your brand experience

  • Understanding customer journeys

  • Evolving your strategy playbook

  • Embedding a culture of experimentation

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2. Embed the right people & processes to achieve agility and alignment by:

  • Planning for effective creativity

  • Breaking out of silos

  • Addressing the challenges of scale

  • Embracing agile content

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3. Understand your audience and put their experience at the heart of everything you do by:

  • Targeting and segmenting your customers

  • Mapping their journeys

  • Encouraging loyalty

  • Building meaningful customer experiences

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4. Grow your audience with targeted amplification, to reach customers at the right time throughout their journey by:

  • Using paid social and search to understand your audience

  • Taking a smart approach to influencers

  • Unleashing the potential of partners

  • Combining content and cutting-edge media planning

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5. Optimise and win with better measurement and reporting – to prove your value and plan effectively for the future

  • Giving every piece of content a purpose

  • Building a dashboard

  • Running growth experiments

  • Attributing value to your content

"In Mediablaze we have a strategic partner that can actively influence the growth of the business."

Torben Leth-Nissen
Head of Marketing
DALI Loudspeakers

Frequently asked questions...

Why do I need to give my personal details?
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We’ve invested significant resources in creating this whitepaper - and filled it with insights from over a decade of working with some of the world’s biggest brands, from Google to Volvo. All we ask in return is a small amount of personal information so that we can follow up with details of Mediablaze products and services that we think may be of interest to you. We store your details in a GDPR-compliant manner and we won’t share them with third parties. You can read our privacy policy here.

Is this content marketing guide really free?
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Yes, this whitepaper is free, and we’ve gone out of our way to ensure that it’s packed with genuinely valuable insights and advice. We think you’ll love it – and we hope you’ll think of Mediablaze if you need any help with your content marketing or digital customer experience!

What does Mediablaze know about content marketing?
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Our pioneering digital experience agency has been helping to define content marketing best practice since 2010. We’ve created global content strategies for brands including Timberland, Merrell, Speedo and Jaguar Land Rover.

Here are some of the brands we work with

Volvo
Dali
Timberland
Shiseido
Everyone Active
Speedo
Spotify
Jaguar Land Rover
This Girl Can
Merrell

Did you know...

11%

Of marketers rate their content strategy performance as 'excellent'
SEM Rush 2021

49%

Of companies outsource their content marketing
Content Marketing Institute

84%

Of companies outsource content creation
Content Marketing Institute

"A big change of direction... we've found a content marketing partner we trust to lead the way."

Meg Hammond
Senior Global Brand Director
Timberland
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Do you want to measure and improve your content marketing?

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