The whitepaper includes:
How to redesign your content strategy around your customer
Customer journey mapping tools
The key content roles you need in-house
How to create an agile content team
Best practice for process and governance
Tips for targeted amplification to optimise ROI
What you should measure - and why
Build back with better content marketing
The pandemic changed everything, and your marketing strategies are likely to be in desperate need of redesign. But it’s not simply a matter of shifting budget away from boastful brand advertising to richer, more human storytelling.
You need to break down walls between marketing, digital, sales and CRM. You need to reshape teams and processes. And most of all, you need to embrace experimentation and build in resilience.
How to improve your content marketing
Based on a decade of experience as an award-winning digital experience agency, we've identified five key competencies for effective content marketing. This guide will show you how to improve each of them.
1. Define and evolve your content strategy to provide focus and achieve consistency by:
Mapping your brand experience
Understanding customer journeys
Evolving your strategy playbook
Embedding a culture of experimentation
2. Embed the right people & processes to achieve agility and alignment by:
Planning for effective creativity
Breaking out of silos
Addressing the challenges of scale
Embracing agile content
3. Understand your audience and put their experience at the heart of everything you do by:
Targeting and segmenting your customers
Mapping their journeys
Building meaningful customer experiences
4. Grow your audience with targeted amplification, to reach customers at the right time throughout their journey by:
Using paid social and search to understand your audience
Taking a smart approach to influencers
Unleashing the potential of partners
Combining content and cutting-edge media planning
5. Optimise and win with better measurement and reporting – to prove your value and plan effectively for the future
Giving every piece of content a purpose
Building a dashboard
Running growth experiments
Attributing value to your content
"In Mediablaze we have a strategic partner that can actively influence the growth of the business."
Frequently asked questions...
Here are some of the brands we work with
Did you know...
"A big change of direction... we've found a content marketing partner we trust to lead the way."