Mediablaze
Whether you need help in-housing your content marketing practice, or are looking for strategic services to give your existing production, platforms and governance an upgrade, we can help.
Our content marketing strategy services are built on proprietary methodologies that have delivered measurable results for multiple brands over the past decade. Working together, we will take your content marketing operation from good to great.
Documenting your content strategy is critical for success, arming content creators with the tools and knowledge to maintain consistency and drive improvements.
Our Playbook is a proprietary product developed over 10+ years using a tried and tested methodology that has delivered exceptional results for our clients.
Outlining your business goals and KPIs, content pillars and formats, and distribution tactics, your Playbook will live on-line and will be continually updated as your strategy is optimised over time.
Our discovery and insight process uncovers current barriers to efficient and effective content production within your organisation, while highlighting opportunities for your brand.
Content audit
Customer journey review
Competitor analysis
Process audit
Performance & data audit
Our content planning process identifies your brand’s natural areas of authority and aligns them with the needs of your audiences, to develop powerful stories that drive action.
Content objectives
Audience needs & journey planning
Editorial positioning
Content pillars & themes
SEO recommendations
Our process identifies the platforms, technology and development required to create seamless content journeys that nudge audiences along the customer funnel from awareness through to conversion, retention and advocacy.
Customer touch point recommendations
UX recommendations
Digital developments
We set out a clear set of principles for acquisition, amplification and measurement that ensures your content performs as effectively as possible.
Draft acquisition model
KPI recommendations
Paid media planning
Measurement framework
Reporting & dashboard creation
We will identify the teams, processes and governance your organisation requires for efficient content marketing. From briefing to production, we will define the right blend of people, process and technology to ensure your content marketing operation hums.
Clear team structures
Defined workflow processes
Clear governance and approval processes
Tools to improve operational efficiency
Guidance on how to implement organisational change
A one day session to illustrate the power of brand storytelling. Through real world examples, we’ll show how brand storytelling is an opportunity forge deeper connections with your customers. We’ll also spend time discovering your brand voice and look to uncover the kind of stories your brand could be sharing.
Discovery and insight
Content planning
Platform planning
Performance planning
Content governance and process
Editorial production
Video production
Creative content
Influencer marketing
Social media management
Media strategy
Search marketing
Paid social
Native & programmatic
Measurement and attribution
Our objective is simple. To deliver a solution to your particular problem. Do you want to:
Our emails are packed with digital marketing insight, trends and case studies. On average you will receive one email per month.
30 Panton Street
London
SW1Y 4AJ
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