Content Marketing Strategy

Whether you need help in-housing your content marketing practice, or are looking for strategic services to give your existing production, platforms and governance an upgrade, we can help.

A methodolgy that works

Our content marketing strategy services are built on proprietary methodologies that have delivered measurable results for multiple brands over the past decade. Working together, we will take your content marketing operation from good to great.

Featured services.

Content Marketing Playbook

Documenting your content strategy is critical for success, arming content creators with the tools and knowledge to maintain consistency and drive improvements.

Our Playbook is a proprietary product developed over 10+ years using a tried and tested methodology that has delivered exceptional results for our clients.

Outlining your business goals and KPIs, content pillars and formats, and distribution tactics, your Playbook will live on-line and will be continually updated as your strategy is optimised over time.

Merrell

Delivering a global content strategy for one of the worlds largest footwear brands.

Discovery & Insight

Our discovery and insight process uncovers current barriers to efficient and effective content production within your organisation, while highlighting opportunities for your brand.

  • Content audit

  • Customer journey review

  • Competitor analysis

  • Process audit

  • Performance & data audit

Shiseido

Deliver a global content strategy to attract and engage a new millennial audience.

Content Planning

Our content planning process identifies your brand’s natural areas of authority and aligns them with the needs of your audiences, to develop powerful stories that drive action.

  • Content objectives

  • Audience needs & journey planning

  • Editorial positioning

  • Content pillars & themes

  • SEO recommendations

Timberland

Developing a global content strategy and digital experience to appeal to a new audience.

Platform Planning

Our process identifies the platforms, technology and development required to create seamless content journeys that nudge audiences along the customer funnel from awareness through to conversion, retention and advocacy.

  • Customer touch point recommendations

  • UX recommendations

  • Digital developments

Everyone Active

Enable prospects to uncover the right membership from over 180 leisure centres, customise their purchase and transact online via card payment and Direct Debit.

Performance Planning

We set out a clear set of principles for acquisition, amplification and measurement that ensures your content performs as effectively as possible.

  • Draft acquisition model

  • KPI recommendations

  • Paid media planning

  • Measurement framework

  • Reporting & dashboard creation

Sofa.com

Identify barriers in the customer journey to rapidly increase sales and conversion.

Content Governance & Process

We will identify the teams, processes and governance your organisation requires for efficient content marketing. From briefing to production, we will define the right blend of people, process and technology to ensure your content marketing operation hums.

  • Clear team structures

  • Defined workflow processes

  • Clear governance and approval processes

  • Tools to improve operational efficiency

  • Guidance on how to implement organisational change

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Storytelling 101

A one day session to illustrate the power of brand storytelling. Through real world examples, we’ll show how brand storytelling is an opportunity forge deeper connections with your customers. We’ll also spend time discovering your brand voice and look to uncover the kind of stories your brand could be sharing.

Our content marketing services

Content Strategy

  • Discovery and insight

  • Content planning

  • Platform planning

  • Performance planning

  • Content governance and process

Content Creation

  • Editorial production

  • Video production

  • Creative content

  • Influencer marketing

  • Social media management

Content Amplification

  • Media strategy

  • Search marketing

  • Paid social

  • Native & programmatic

  • Measurement and attribution

We can help you

Our objective is simple. To deliver a solution to your particular problem. Do you want to:

  • Create a documented strategy to accelerate the success of your content marketing programs
  • Uncover the barriers to efficient and effective content production
  • Discover what content your audiences crave and how to stand out from your competition
  • Create team structures and processes to efficiently create content at scale
  • Identify the most effective customer touchpoints and content formats
  • Graph
    Create a measurement framework to monitor the ROI of your content
  • Learn more about our content strategy services

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