Tell me more - introducing The Beauty Beat

The Beauty Industry is going through unprecedented change. We’re here to help you navigate your way through.

The beauty industry, like almost every other industry in this new-look world, is facing some pretty tough challenges. Old ways of thinking no longer work; we’re shopping differently, consuming content in new ways and, by and large, thinking about the world from an unfamiliar mindset. 

But, we know that beauty makes us feel good. Whether it’s a small red lipstick purchase when we need a bit of a confidence boost, or discovering a perfume that reminds us of the joys of travelling, beauty is a form of self care we so desperately need right now. However, in the wake of COVID-19, near-global lock-down and the incredible Black Lives Matter movement that is challenging outdated norms and lazy habits, the beauty industry is set for large-scale change and I, for one, find that hugely exciting. 

This is why I’m so happy to launch Beauty Beat. Brought to you by the industry experts at Mediablaze, Beauty Beat is built on the back of decades of experience and offers a fresh perspective on an industry many of us thought was too resistant to change. Beauty Beat is your new barometer of the beauty industry, tracking trends and offering unique insights into how customers are behaving and what they want from their beloved brands. Whether you are a seasoned PR, beauty editor, marketing expert or brand founder, Beauty Beat will help crystalise your thoughts on the industry and inspire you to think about innovative and, most importantly, effective ways you can reach your audience and satisfy their needs. 

We kick things off tomorrow with a first-in-a-series look at how the recent global health crisis is impacting the industry and exposing terrific opportunities for growth. I’ll see you there...

Suzanne Scott

Mediablaze Managing Editor