- Strategic consulting
- Content marketing
We’re excited to share the news that, as of today, Hearst-owned global digital marketing agency iCrossing has acquired a stake in Mediablaze in order to build a world-leading content marketing solution.
iCrossing is a global leader in digital performance marketing with 900 employees in 10 countries, providing international reach and unparalleled data and amplification capabilities.
The new partnership will be brought to market as 'Mediablaze: content marketing powered by iCrossing' and will continue to be run by the current Mediablaze management team. A dedicated integration team will harness the combined power of the two agencies.
Mediablaze will utilise iCrossing’s data expertise and audience insight as a cornerstone of creating brand content strategies, while strengthening its measurement and analytics capabilities. Mediablaze’s clients will also benefit from iCrossing’s global expertise in distribution and amplification of content.
“Combining iCrossing’s powerful understanding of consumer intent with our storytelling ability closes the gap between engagement and transaction, creating something genuinely ground-breaking for our clients,” said Paul Button, co-founder and CEO of Mediablaze. “We share an ambitious vision for the future of digital marketing and a core belief in consumer-led, always-on brand publishing. Which is why it makes so much sense to be part of Hearst, one of the most forward-thinking media, entertainment and content companies on Earth.”
“We’re delighted to bring Mediablaze into iCrossing and the Hearst family. Their innovative approach to content marketing will be a big boost to our capability that our clients will benefit from in 2017. I’m excited about the potential we can unleash through this meeting of minds and culture,” said iCrossing UK CEO Mark Iremonger.
See The Drum's coverage of the news.
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