The secrets of launching a successful digital product

From ideation to go-live and beyond – a practical guide to taking a web or native application to market from the experts at Mediablaze.

The whitepaper includes:

  • How to launch a future-proofed digital product that’s customer focused

  • The virtuous circle of digital product development

  • How to build your Business Model Canvas

  • Getting investor ready

  • The essential components to develop your brand and product strategy

  • Key roles to build your product team

  • Tips and guidance to target the right audience

Download the whitepaper now

Winning in digital - the time is now

Huge changes in consumer and lifestyle behaviours mean there’s never been a better time to launch digital products and services. However, the internet and app stores are riddled with poorly conceived commercial flops. Success requires a rare blend of innovation, hard work, planning and a little bit of luck.

You need to make sure you’re aware of all the steps, pitfalls and tips. You need to make sure you have the right people and investors behind you. And most of all, you need to adopt an experimental, agile approach and apply the virtuous cycle of digital product development.

“Mediablaze has been everything I could have asked for from a digital agency. Expert, responsive and ultimately we are very happy with the final product.”

Claire Clough
Head of Digital Experience
Pentland Brands

How to launch a successful digital product

Based on a decade of experience as an award-winning digital experience agency, we've identified five key competencies to effectively launch a new digital product or service to market. This guide will show you how to improve each area from ideation to launch, to help you ensure success.


1. Validate your big idea to make sure it’s worth pursuing and bringing to market by:

  • Starting with your ‘Why?’

  • Identifying your customer

  • Defining the business case

  • Validating your assumptions


2. Find the right financial and strategic support to provide insightful guidance by:

  • Preparing to pitch your Big Idea

  • Achieving pitch perfection

  • Building the right advisory team

  • Nurturing your network


3. Develop your brand and product strategy to provide a long-term vision by:

  • Creating the digital-first brand identity

  • Defining your digital product strategy

  • Setting smart objectives

  • Building your product team


4. The virtuous circle - build your product from ideation to delivery by:

  • Learning to be lean

  • Understanding how to deliver with rapid releases

  • Building lean team structure

  • Using the right tools to scale

  • Baking measurement into your product


5. Grow your audience to identify your early adopters and turning them into advocates by:

  • Not waiting until you’ve built it

  • Building your funnel

  • Adopting a strategic approach to growth

  • Understanding the importance of virality to succeed

"Over the past 6 years we’ve built an extremely strong and collaborative relationship with Mediablaze which is paramount when creating a digital experience that truly works and serves our customers. The digital experience will continue to play an ever increasing role and I’m looking forward to building on those foundations in the months and years ahead."

Claire Rollins
Managing Director
Gladstone Software

Frequently asked questions...

Why do I need to give my personal details?

We’ve invested significant resources in creating this whitepaper - and filled it with insights from over a decade of working with some of the world’s biggest brands, from Google to Volvo. All we ask in return is a small amount of personal information so that we can follow up with details of Mediablaze products and services that we think may be of interest to you. We store your details in a GDPR-compliant manner and we won’t share them with third parties. You can read our privacy policy here.

Is this digital product guide really free?

Yes, this whitepaper is free, and we’ve gone out of our way to ensure that it’s packed with genuinely valuable insights and advice. We think you’ll love it – and we hope you’ll think of Mediablaze if you need any help with your digital customer experience or content marketing!

What does Mediablaze know about digital?

Our pioneering digital agency has been helping to grow the top and bottom line with web and native applications that are genuinely helpful since 2010. We’ve built platforms for brands including Speedo, Everyone Active, England Athletics and Carbon Brief.

Here are some of the brands we work with

Everyone Active
Jaguar Land Rover
This Girl Can

Did you know...


Of mobile apps aren't used after 3 months
Statista 2021


Of app switchers do so because the current app takes too long to load
Think with Google


Prefer to buy from companies with a purpose other than just profits
HavasGroup 2021

“Partnering with Mediablaze has been instrumental in transforming Everyone Active. Under their guidance, we were able to align content, CRM and digital marketing to improve customer services, increase sales and retention.”

Tim Mayer
Digital and Marketing Communications Manager
England Athletics

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