The whitepaper includes:
How to launch a future-proofed digital product that’s customer focused
The virtuous circle of digital product development
How to build your Business Model Canvas
Getting investor ready
The essential components to develop your brand and product strategy
Key roles to build your product team
Tips and guidance to target the right audience
Winning in digital - the time is now
Huge changes in consumer and lifestyle behaviours mean there’s never been a better time to launch digital products and services. However, the internet and app stores are riddled with poorly conceived commercial flops. Success requires a rare blend of innovation, hard work, planning and a little bit of luck.
You need to make sure you’re aware of all the steps, pitfalls and tips. You need to make sure you have the right people and investors behind you. And most of all, you need to adopt an experimental, agile approach and apply the virtuous cycle of digital product development.
“Mediablaze has been everything I could have asked for from a digital agency. Expert, responsive and ultimately we are very happy with the final product.”
How to launch a successful digital product
Based on a decade of experience as an award-winning digital experience agency, we've identified five key competencies to effectively launch a new digital product or service to market. This guide will show you how to improve each area from ideation to launch, to help you ensure success.
1. Validate your big idea to make sure it’s worth pursuing and bringing to market by:
Starting with your ‘Why?’
Identifying your customer
Defining the business case
Validating your assumptions
2. Find the right financial and strategic support to provide insightful guidance by:
Preparing to pitch your Big Idea
Achieving pitch perfection
Building the right advisory team
Nurturing your network
3. Develop your brand and product strategy to provide a long-term vision by:
Creating the digital-first brand identity
Defining your digital product strategy
Setting smart objectives
Building your product team
4. The virtuous circle - build your product from ideation to delivery by:
Learning to be lean
Understanding how to deliver with rapid releases
Building lean team structure
Using the right tools to scale
Baking measurement into your product
5. Grow your audience to identify your early adopters and turning them into advocates by:
Not waiting until you’ve built it
Building your funnel
Adopting a strategic approach to growth
Understanding the importance of virality to succeed
"Over the past 6 years we’ve built an extremely strong and collaborative relationship with Mediablaze which is paramount when creating a digital experience that truly works and serves our customers. The digital experience will continue to play an ever increasing role and I’m looking forward to building on those foundations in the months and years ahead."
Frequently asked questions...
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“Partnering with Mediablaze has been instrumental in transforming Everyone Active. Under their guidance, we were able to align content, CRM and digital marketing to improve customer services, increase sales and retention.”