Ways to engage
Strategy product

A content marketing playbook for your brand

How long?
4 weeks
What type of engagement?
Consultancy Programme
Where?
Online or in person
Cost
£POA

What is it?

This 4 week sprint focuses on identifying the ideal content, themes, formats, platforms and style of your content marketing and aligns it with the needs of your intended audience and core personas. Delivered as a playbook and presentation, the final report includes creative examples to bring these recommendations to life.

Who's it for?

  • Individuals involved with the content production and promotion process.

  • Senior stakeholders, marketing.

  • Senior management, brand.

Tasks

During our 4-week engagement, our team of content strategists will carry out internal and external reviews to assess current content processes and production Article Key Message to deliver recommendations for improvement, including:

  • Conduct interviews with key stakeholders involved with the content production and distribution process.

  • Review your current brand and content strategy documentation.

  • Audit existing audience personas and customer journeys.

  • Review existing platform and customer touchpoint strategy.

  • Review of existing content production processes.

  • Audit your current content output such as formats, volumes and cadence.

  • Develop a long-list of test & learn experiments designed to test and optimise our recommendations.

Output

An online, content marketing playbook that brings your content strategy to life for internal stakeholders, content creators and agency partners. This will include:

  • Audiences, personas and their needs.

  • Platforms and customer touch-points.

  • Content position, pillars and themes.

  • Formats, style and tone of voice.

  • Content examples and one month’s content calendar.

What will you learn?

  • Current barriers to effective content marketing.

  • Your audience’s needs and expectations.

  • The platform mix for effective customer journeys.

  • The content themes and formats your audiences crave.

  • The style and tone that brings your brand to life.

Who will run it?

You will be working with our specialists:

Stephen Hobbs

Strategy & Planning Director

Fatmatta Sesay

Content Strategist

Let’s get started.

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