What is it?
This 4 week sprint focuses on identifying the ideal content, themes, formats, platforms and style of your content marketing and aligns it with the needs of your intended audience and core personas. Delivered as a playbook and presentation, the final report includes creative examples to bring these recommendations to life.
Who's it for?
Individuals involved with the content production and promotion process.
Senior stakeholders, marketing.
Senior management, brand.
Tasks
During our 4-week engagement, our team of content strategists will carry out internal and external reviews to assess current content processes and production Article Key Message to deliver recommendations for improvement, including:
Output
An online, content marketing playbook that brings your content strategy to life for internal stakeholders, content creators and agency partners. This will include:
Audiences, personas and their needs.
Platforms and customer touch-points.
Content position, pillars and themes.
Formats, style and tone of voice.
Content examples and one month’s content calendar.
What will you learn?
Current barriers to effective content marketing.
Your audience’s needs and expectations.
The platform mix for effective customer journeys.
The content themes and formats your audiences crave.
The style and tone that brings your brand to life.
Who will run it?
You will be working with our specialists:
