Ways to engage
Strategy product

A measurement framework to monitor ROI

How long?
4 weeks
What type of engagement?
Consultancy Programme
Where?
Online or in person
Cost
£POA

What is it?

A tiered measurement and reporting framework for content that assigns value to every asset you create, measuring ROI and allowing you to invest only in the content that works. We will recommend KPIs that deliver actionable insights and a reporting dashboard that provides stakeholders with the data they need to make informed business decisions.

Who's it for?

  • Individuals focussed on delivering effective business intelligence, data & analytics and reporting.

  • Senior marketers determined to prove the value of their content marketing operation.

  • Content teams seeking improved audience insights to guide production.

  • Business leaders seeking to better understand the ROI of marketing efforts.

Tasks

Our analysts and data strategists will review your current data collection tools and reports to assess current capabilities and make recommendations to optimise data management and reporting. Including:

  • Conduct stakeholder interviews to asses current processes.

  • Review current data collection and databases to identify gaps and opportunities.

  • Perform a review of data platform use and set-up to deliver efficiencies.

  • Review current reports and dashboards to deliver actionable insights.

Output

A bespoke measurement framework for your content marketing, including: stakeholder presentation; actionable measurement framework tool with implementation training and consultancy and a tiered reporting dashboard for internal stakeholders.

What will you learn?

  • Current barriers to effective content measurement

  • Tools and tips to optimise data collection

  • How to assign value to your content

  • How to measure ROI of content

  • Tiered KPIs for stakeholders throughout your business

Who will run it?

You will be working with our specialists:

Stephen Hobbs

Strategy & Planning Director

Victoria Rojas

Marketing & Sustainability Strategist

Let’s get started.

Enter your details below and we will be in touch to get things moving.
* required field
View our Privacy Policy to find out more about how we take care of your personal data.

Other ways we can help

1 hour

Let's create a brief

A one hour workshop designed to illustrate the importance of a well-thought out content marketing or digital product brief.

1 day

Storytelling 101

A one day session to illustrate the power of brand storytelling. Through real world examples, we’ll show how brand storytelling is an opportunity forge deeper connections with your customers. We’ll also spend time discovering your brand voice and look to uncover the kind of stories your brand could be sharing.

1 week

Competitor content audit

An invaluable report, describing exactly how your organisation's content marketing stacks up against your closest competitors.

2 weeks

Identify and understand new customer prospects

An in-depth analysis to identify new potential audiences for your brand - spanning trends, search queries, conversation drivers and keywords.

4 weeks

An operating model for efficient content marketing

A four week sprint that identifies teams, processes and governance your organisation requires for efficient content marketing.

Get the latest from Mediablaze

Our emails are packed with digital marketing insight, trends and case studies. On average you will receive one email per month.

Mediablaze on Instagram
Mediablaze on Twitter
Mediablaze

The Print Rooms
164/180 Union St
London
SE1 0LH