Ways to engage
Strategy product

A measurement framework to monitor ROI

How long?
4 weeks
What type of engagement?
Consultancy Programme
Online or in person

What is it?

A tiered measurement and reporting framework for content that assigns value to every asset you create, measuring ROI and allowing you to invest only in the content that works. We will recommend KPIs that deliver actionable insights and a reporting dashboard that provides stakeholders with the data they need to make informed business decisions.

Who's it for?

  • Individuals focussed on delivering effective business intelligence, data & analytics and reporting.

  • Senior marketers determined to prove the value of their content marketing operation.

  • Content teams seeking improved audience insights to guide production.

  • Business leaders seeking to better understand the ROI of marketing efforts.


Our analysts and data strategists will review your current data collection tools and reports to assess current capabilities and make recommendations to optimise data management and reporting. Including:

  • Conduct stakeholder interviews to asses current processes.

  • Review current data collection and databases to identify gaps and opportunities.

  • Perform a review of data platform use and set-up to deliver efficiencies.

  • Review current reports and dashboards to deliver actionable insights.


A bespoke measurement framework for your content marketing, including: stakeholder presentation; actionable measurement framework tool with implementation training and consultancy and a tiered reporting dashboard for internal stakeholders.

What will you learn?

  • Current barriers to effective content measurement

  • Tools and tips to optimise data collection

  • How to assign value to your content

  • How to measure ROI of content

  • Tiered KPIs for stakeholders throughout your business

Who will run it?

You will be working with our specialists:

Stephen Hobbs

Strategy & Planning Director

Victoria Rojas

Marketing & Sustainability Strategist

Let’s get started.

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