Ways to engage
Strategy product

An operating model for efficient content marketing

How long?
4 weeks
What type of engagement?
Consultancy Programme
Where?
Online or in person
Cost
£POA

What is it?

This 4 week sprint identifies the teams, processes and governance your organisation requires for efficient content marketing. From briefing to production, we will define the right blend of people, process and technology to ensure your content marketing operation hums.

Who's it for?

  • Business leaders seeking to maximise organisational efficiency

  • Senior stakeholders focussed on creating highly effective teams.

  • Senior marketers developing integrated content production processes.

Tasks

Our experienced strategists and consultants will review your current content ideation, creation and publishing process to make recommendations for the right mix of creative, operational and management headcount and how that plugs into external agency partners to ensure efficiencies and operational excellence. Including:

  • Interview key stakeholders who manage the current content marketing process

  • Audit your organisations content marketing process. (from ideation to delivery)

  • Audit technology tools used to streamline the content creation and approval process.

  • 1-day workshop to review initial recommendations and roadmap to implementation.

Output

We will provide you with an organisational design for your content marketing operation. Our recommendation will be bespoke to your organisation size, complexity, budget parameters and content marketing objectives - underpinned by an economic model that makes commercial sense.

What will you learn?

  • What is the most appropriate split between in-house teams vs agency support and why.

  • What team structure is required (staff roles, salary budgets and responsibility).

  • A clearly defined workflow process (planning, briefing, creation, localisation, editing, publishing, and distribution).

  • A clear governance and approval process to empower the content creation process whilst providing comprehensive oversight.

  • What technology tools are required to support and improve operational efficiency.

  • How to implement organisational change.

Who will run it?

You will be working with our specialists:

Stephen Hobbs

Strategy & Planning Director

Paul Button

Founder & CEO

Let’s get started.

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