What is it?
A tailored one day workshop, based on the needs of your organisation. Our expert team will prepare a workshop based around our comprehensive ‘outside-in’ report of your current content marketing operation. Including audience insights, content opportunities and identifying current barriers to effective customer journeys, our team will guide you through a mix of activities and insights to get under the hood of your content marketing.
Who's it for?
Senior stakeholders and business leaders demanding excellence and ROI from content marketing.
Marketing teams looking to maximise effectiveness from content.
Senior digital marketing stakeholders
Tasks
Prior to the workshop our teams will use desk research and digital tools to develop an outside-in view of your content marketing operation, to include:
Output
A one day workshop that takes you through an assessment of the strengths and weakness of your current content marketing operation, identifying current challenges and including clear recommendations about how we can help you improve.
What will you learn?
The interests and influencers of current and in-market audiences, and where to find them.
Potential new audiences and how to engage them.
What competitors are doing and where you can win.
Opportunities for paid media activity at every stage of the customer funnel.
Who will run it?
You will be working with our specialists:
