Ways to engage
Strategy product

Content Marketing Maturity Model - self assessment tool

How long?
10 minutes
What type of engagement?
Self Assessment

What is it?

Our proprietary Content Marketing Maturity model has been developed from our extensive experience of consulting with global brands over the past decade, helping them take their content marketing operation from good to great.

By completing this self-assessment tool we will give your content marketing operation a maturity rating, plus some actionable insights to drive immediate improvements in the following areas:

  1. Content strategy

  2. People & process

  3. Audience & experience

  4. Amplification

  5. Measurement & reporting

Who's it for?

  • CMO's

  • Marketing Directors

  • CEO's

  • Head of Brand

  • Content Marketing Directors

  • Content Marketing Managers

Take the survey

Taking just 8 minutes of your time, you'll complete 32 multiple choice questions designed to help us understand your current level of content marketing maturity.

Ready to start?


An assessment of your current content marketing operation, outlining existing challenges and barriers and including personalised recommendations for improvement.

What will you learn?

  • Current challenges and barriers in your current content marketing operation.

  • How your content marketing performs when benchmarked against your sector.

  • Where you organisations content marketing maturity sits against our '4-stages of maturity'.

  • Clear recommendations for opportunities to improve your content marketing operation over time.

Meet our content marketing specialists

Stephen Hobbs

Strategy & Planning Director

Paul Button

Founder & CEO

Fatmatta Sesay

Content Strategist

Suzanne Scott

Managing Editor

Valerie Denny

Managing Editor

Let’s get started.

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