What is it?
An in-depth search and conversation analysis to identify new potential audiences for your brand. We will identify the trends, search queries, conversation drivers, keywords and hashtags frequently used by audiences in your sector and identify key opinion leaders as well as the topics and themes to engage these audiences.
Who's it for?
Business leaders focussed on growth.
Senior marketing stakeholders looking to uncover new potential customers and segments.
Content Marketers aiming to increase the relevance and usefulness of their content.
Tasks
Our team of strategists and analysts will work with you to clearly identify current audiences before developing social listening and search trend audits, including:
Output
A detailed report identifying and describing the digital audiences who are either searching for your products or services or the needs that could be met by your brand, including:
Their interests and needs
Their demographic profiles and who they are
Who influences them and where they currently go for information like yours
Where they play and what they talk about
What they want and how to engage them
What will you learn?
Recognise new audiences and profiles looking for products and services like yours
Identify where they currently go online and what they want for products and services like yours
Identify key times and platforms to engage with these audiences
Identify their interests and needs and how to best serve them
Identify the people, brands and messages they trust and engage with
Who will run it?
You will be working with our specialists:
