What is it?
An essential guide to understanding the role for social media in your business. From Brand awareness to final conversion, understand the role each platform plays at each stage of the customer funnel and how we make sure it’s constantly optimised for the best results.
Who's it for?
Senior stakeholders responsible for brand comms.
Individuals involved with social media management, production and reporting.
Senior marketers and business strategy stakeholders.
Tasks
Our team of social strategists will spend the two week engagement getting under the hood of your current social publishing and performance to make recommendations for development, including:
Output
A detailed report outlining:
Business objectives and goals.
The role of social in your marketing strategy
Effective KPIs for your social media.
What is leading to conversions?
What will you learn?
How to build a robust social media strategy that works for your business.
How to look beyond the normal objectives of social media (eg. traffic driving)
Test and learn methodologies to test new products.
Organic vs paid - how to create a perfect balance.
Content pillars that work for your social media calendars.
Who will run it?
You will be working with our specialists:
