Our work
Everyone Active
  • Product design & build
  • Strategic consulting

Celebrating 6 years of digital transformation


The challenge

Digital transformation and product delivery

One of the UK’s largest leisure operators, a traditional bricks and mortar business, was failing to convert their broad and complex product offering into a digital experience for their prospects and members.


What we did

Built a strategic partnership and created digital experiences that spark action

Since 2014 we have partnered with Everyone Active on a journey of digital transformation to convert successful offline processes into seamless digital experiences, helping to implement a scalable infrastructure for a growing business.

During that time we’ve created a series of carefully conceived and integrated digital products, including a custom membership purchasing application, overhauling user journeys through the website, building a web app to maximise retention and more, that enable prospects to join and to support 400k+ members to achieve their personal fitness goals.

“Partnering with Mediablaze has been instrumental in transforming Everyone Active. Under their guidance, we were able to align content, CRM and digital marketing to improve customer service, increase sales and retention. Together, we were able to fulfil our mission of ensuring in-centre services were available online. It has been a real privilege to work with industry leaders to deliver our digital experience.”

Tim Mayer
Group Commercial and Digital Director
Everyone Active

The results

Driving growth

Over the last 6 years we’ve taken digital sales from <2% to 30%


new users
Everyone Active


individual browser sessions
Everyone Active


page views
Everyone Active

Supporting Insights.

Roger Barr

Digital innovation drives loyalty and retention in the sports & leisure industry

Related work

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