Cookie Policy

Our policy aims to clearly outline how we cookies to retain user preferences, store information for things like shopping baskets, and provide anonymised tracking data to third party applications like Google Analytics.

Our use of cookies

This site uses cookies - small text files that are placed on your machine to help the site provide a better user experience.

In general, cookies are used to retain user preferences, store information for things like shopping baskets, and provide anonymised tracking data to third party applications like Google Analytics.

As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.

On the Mediablaze website we use Google Analytics which sets first party cookies via a piece of JavaScript code which is added to all pages. It sets four cookies automatically, and a fifth via opt-in (this relates to sharing information about your traffic with Google). The following Google Analytics cookies are used on this website:

  • __utma Cookie – A persistent cookie – remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma Cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.

  • __utmb Cookie & __utmc Cookie – These cookies work in tandem to calculate visit length. Google __utmb Cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user. Because __utmb – counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired. This is a standard ‘grace period’ in web analytics.

  • __utmz Cookie – Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the __utmz Cookie also registers, what keyword generated the visit plus geolocation data. This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source / medium / keyword to attribute for a Goal Conversion.

  • __utmv Cookie – Google __utmv Cookie lasts “forever”. It is a persistent cookie. It is used for segmentation, data experimentation and the __utmv works hand in hand with the __utmz cookie to improve cookie targeting capabilities

Google Ads tracking Tags: Google tracking cookies enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our adverts served via Google. Based on the content you have engaged with on our websites Google are able to deliver some targeted adverts across other Google partner websites. You can opt-out of cookies on https://support.google.com/ads/answer/2662922?hl=en

HubSpot Tracking Code: Our Site also employs HubSpot, which collects personal identifying information by using JavaScript and cookies to help us analyze how visitors use the Site. HubSpot’s products help us to identify Site visitors, analyze email campaigns, track website contact forms. Anonymous visitor tracking information may be shared with other HubSpot customers. For more information about HubSpot cookies, please visit https://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser

We use Hotjar for understanding how are visitors use our website. Full details of all the latest cookies that will be used on our website can be obtained here.

The LinkedIn Insight Tag is a piece of lightweight JavaScript code that we have added to our websites to enable in-depth campaign reporting and to help us unlock valuable insights about our website visitors. We use the LinkedIn Insight Tag to track conversions, retarget website visitors, and unlock additional insights about members interacting with our LinkedIn adverts. The LinkedIn Insight Tag enables the collection of metadata such as IP address information, timestamp, and events such as page views. All data is encrypted. The LinkedIn browser cookie is stored in a visitor's browser until they delete the cookie or the cookie expires (there’s a rolling six month expiration from the last time the visitor’s browser loaded the Insight Tag).

You can opt out of cookies from LinkedIn on https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out?trk and

https://www.linkedin.com/help/linkedin/answer/62931?trk=p_microsites-frontend_legal_sas-terms&lang=es


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The Print Rooms
164/180 Union St
London
SE1 0LH