Thought Leadership
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Leaders of The Pack scoop prestigious International Content Marketing Award

Emma Potter
27th November 2014

London content agency Mediablaze, win prestigious award ‘for Best Non-Retail Consumer’ at the International Content Marketing Awards 2014 for delivering a socially focused content strategy to engage Merrell customers.

  • Global storytelling for Merrell - conceptualised, created, designed and delivered by London content agency Mediablaze.

“We’re extremely proud of our team for their creativity, commitment and sheer brilliance when it comes to bringing concepts to life for our clients” commented Paul Button, managing director, Mediablaze. “The work we’ve delivered for Merrell, one of the world’s leading outdoor footwear and apparel brands, to develop and build their global content strategy – which included a redesign and launch of ‘The Pack’ blog, to the planning and production of a variety of adventure films - clearly demonstrates our passion for creating great content, we genuinely love what we do.”

Competition was tougher than ever this year with 450 entries spanning 20 categories and 16 countries – a truly international event which makes winning such an honour.”

“The work we’ve delivered for Merrell clearly demonstrates our passion for creating great content, we genuinely love what we do.”

Paul Button

Mediablaze were also shortlisted in the same category, ‘Best Non-Retail Consumer’, for their work with ESET, a company that creates security software designed to make people’s online experiences safer, for building an online community and digital destination called ‘Go Explore’.

The International Content Marketing Awards took place on the 26th Nov 2014 at The Round House, London. The awards bring together industry specialists and invite agencies from around the world to submit their latest and greatest work to be judged by some of the biggest names in marketing.

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