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Sarah Batters joins the BIMA 100 - influential, pioneering changemaker

Emma Potter
6th May 2020

We are super proud to announce that our very own Sarah Batters has been nominated as one of this year's BIMA100.

  • BIMA is the British Interactive Media Association, the industry body that represents the UK digital and tech industry

  • The BIMA 100 recognises the industry’s most influential, pioneering and changemaking people

  • Sarah Batters, Growth Marketing Director at Mediablaze, joins the BIMA 100 in the ‘Strategists and Consultants’ category

  • This year’s 100 were selected by an independent panel of industry experts

Every year BIMA, the British Interactive Media Association, launches its search for the 100 most influential, pioneering and groundbreaking people in the digital/tech industry. They are the BIMA 100 and Mediablaze is excited to announce that Sarah Batters, Growth Marketing Director is on this year’s list.


Sarah was chosen by an independent panel of industry experts in the ‘Strategists and Consultants’ category following a year in which she has driven innovation and delivered amazing work for clients in the UK and globally. She has a unique ability to spot opportunities across the whole consumer journey, gather data and use it to create actionable insights, which help to quickly identify what is needed to exploit the opportunity for a client. In addition to being a creative thinker, she has a rare understanding of the business commercials and economics which enabled her to develop a proprietary custom attribution model that links directly to financial business goals. This data driven, test and learn approach has delivered a 45% increase in top line revenues for a well known retail client.

Announcing the BIMA 100

Following social distancing guidelines, the announcement was made at an online ceremony hosted by BIMA on 6 May. The ceremony focused on the breadth of achievement of this year’s BIMA 100, demonstrating that there’s no single route to success within the industry.

Sarah commented when speaking about the accolade...

“I am extremely proud and humbled to be selected on this list with 99 others I admire and respect in the industry. Moreover, I feel extremely lucky to love the work I do, and to love the people I work with. In July this year I’ll be celebrating two years at Mediablaze and during that time I’ve helped develop a growth marketing consultancy within the agency and built out the performance marketing function, which backed by our creative content marketing and digital design and build capabilities, has led to a number of successful projects with clients – focused on delivering solid, measurable business results.”

Commenting on the nomination...

“Our BIMA 100 is about recognising the people at the forefront of our industry. They are the people making a fundamental difference to our industry right now and, given the strange circumstances in which we find ourselves, we need their inspiration, innovation and leadership more than ever. 

“Fortunately, with people like Sarah in this year’s BIMA 100, I think we’re in safe hands.”

Nat Gross, Co-President, BIMA

About BIMA

BIMA is the UK’s largest digital and tech community with 5,000+ members spanning agencies, freelancers, academia, charities and brands. Across the UK, BIMA events and initiatives help to drive new thinking, encourage collaboration, build knowledge and recognise achievement. And through its 18 councils the BIMA community works to drive the digital and tech agenda on issues ranging from AI, data and sustainability to apprenticeships, inclusion and diversity.

For more information about Mediablaze contact Emma Potter, Marketing Manager, Mediablaze.

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