Ways to engage
Strategy product

Customer touchpoint audit

How long?
1 week
What type of engagement?
Consultancy Programme
Where?
Online or in person
Cost
£POA

What is it?

A comprehensive review of your existing digital customer touch-points across owned, paid and shared platforms. We will create a detailed customer journey map for existing audiences, identifying any challenges and barriers to successful conversion and proposing potential improvements.

Who's it for?

  • Senior digital marketers with a desire to provide exceptional customer experiences.

  • Marketing stakeholders focussed on creating truly effective customer journeys.

  • Organisational leaders determined to create outstanding brand experiences.

Tasks

Our team of strategists and analysts will evaluate your best and least performing customer touch-points, to identify current barriers in existing journeys, including:

  • Review existing analytics across current platforms, apps, websites and Ecomm pages.

  • Review platform use to identify barriers in current customer journeys.

  • Document current customer journey map to identify gaps and opportunities.

Output

Our detailed report will clearly identify current customer journeys, highlighting barriers and assigning value to existing touch-points. We will also create a view of ideal customer journeys and recommendations to help implement them.

What will you learn?

  • Your most valuable customer touchpoints

  • Barriers in current journeys and how to fix them

  • Opportunities for your brand to create more effective customer journeys

Who will run it?

You will be working with our specialists:

Stephen Hobbs

Strategy & Planning Director

Let’s get started.

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