Ways to engage
Strategy product

Innovation hack

How long?
1 day
What type of engagement?
Workshop
Where?
Online or in person
Cost
£POA

What is it?

Our Innovation Hack is a collaborative 1 day workshop aimed at identifying and creating new ideas that solve current and future customer journey pain points through digital product and content. Ideally you’ll bring some cross functional, key stakeholders to the table to openly discuss and capture potential ideas and opportunities. When this session goes well, ideas flow from everyone involved and we’ll make sure to make it fun while we’re at it.

Who's it for?

  • Individuals in senior leadership positions

  • Frontline staff with a solid grasp of customer needs

  • Stakeholders with a vested interest in the digital customer experience

Tasks

In many cases attendees will bring material into the session that already exists. It may also be worth sharing analytics in advance of the session to help our team get a little closer to the data. This certainly creates more time for the good stuff, generating ideas:

  • Customer persona review / identification

  • Customer experience mapping highlighting and capturing known pain points / problems

  • Ideation - We’ll split the workshop into small teams who will start coming up with potential ideas/solutions

  • Prototype - Each team will pick the best solutions and mock them up

  • Presentation - Each team will present their best solution

  • Deliberate - the wider group will then shortlist the best solutions to be developed further and these will go into the backlog

Output

The output is ultimately a backlog of ideas and opportunities which can be scored in terms of effort and business impact. These can then be taken back into your business for validation and ideally some will be taken forwards.

What will you learn?

  • You’ll learn how easily and quickly ideas can be generated

  • How to frame your digital experience through the eyes of the customer

  • How to use data to spot opportunities

Who will run it?

You will be working with our specialists:

Roger Barr

Founder & Digital Director

Stephen Hobbs

Strategy & Planning Director

Chris Till

Technical Lead

Let’s get started.

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