- Content marketing
Get women active and to help build a community of like minded ladies
Inspire women to complete a This Girl Can #1milechallenge in their chosen sport, then post a 10 second video about it on social and nominate a friend to do the same. The campaign also sought to raise funds for Cancer Research UK.
What we did
Produced a promotional video for The Running Bug
We created a 60 second motivational promotional video for The Running Bug echoing the look and feel of the This Girl Can TV and Ad Campaign and worked with active members of The Running Bug online community to further bring the initiative to life.