Our work
Optegra
  • Product design & build

Website design & build


The challenge

Underperforming digital platform

Eye care specialists Optegra, had a presence online but their website was under performing - it was not optimised for mobile, the layout was basic and inconsistent, and the user experience was in need of a lot of attention.

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What we did

With a focus on UX & UI, we breathed new life into the digital customer experience

With key objectives to increase conversion rates and improve SEO, Mediablaze's product design and build squad adopted a mobile first Agile sprint approach to UX and UI to breathe new life into their digital customer experience. We also built a modular CMS framework to future proof effectiveness and efficiency for additional content uploads.

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The results:

Focus on the digital customer experience

Overall revenue has increased by 56% and people are finding what they want now with less clicks.

45%

Overall conversion rates are up 45% YOY
Optegra

30%

Number of page views is down by 30% which given the improved conversion rates is a good thing
Optegra

80%

Consultation booking requests are up a whacking 80%
Optegra

Supporting Insights.

Roger Barr

Why digital must be every CMO's top priority now

Create a digital experience that impacts the bottom line

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164/180 Union St
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SE1 0LH