Our work
Optegra
- Product design & build
The challenge
Underperforming digital platform
Eye care specialists Optegra, had a presence online but their website was under performing - it was not optimised for mobile, the layout was basic and inconsistent, and the user experience was in need of a lot of attention.
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What we did
With a focus on UX & UI, we breathed new life into the digital customer experience
With key objectives to increase conversion rates and improve SEO, Mediablaze's product design and build squad adopted a mobile first Agile sprint approach to UX and UI to breathe new life into their digital customer experience. We also built a modular CMS framework to future proof effectiveness and efficiency for additional content uploads.
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The results:
Focus on the digital customer experience
Overall revenue has increased by 56% and people are finding what they want now with less clicks.
45%
Overall conversion rates are up 45% YOY
Optegra
30%
Number of page views is down by 30% which given the improved conversion rates is a good thing
Optegra
80%
Consultation booking requests are up a whacking 80%
Optegra
