Our work
Sofa.com
  • Content marketing
  • Strategic consulting

Optimising conversion rate


The challenge

Deliver a better customer experience

Review a customer journey to identify barriers in the path to purchase, highlight where improvements in their digital marketing activity could be made to ultimately deliver a better customer experience and increase sales.

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What we did

Fostering a culture of experimentation - to succeed, learn and fail fast

We helped leading furniture retailer Sofa.com rapidly increase sales by embedding an agile growth team and taking an experimental approach to digital marketing tactics. Following a discovery workshop and rapid data analysis, within two weeks we were running experiment sprints to test our hypothesis. Moreover, making off and on-site content shoppable we successfully moved customers through the funnel, increasing product views, sample orders and sales.

To aid future planning we developed a cross-platform attribution model to guide marketing investment and identified a clear roadmap for the site.

"From strategy and analytics to creative and reporting, Mediablaze added value at every stage. They felt like a true extension of our team and were always an absolute pleasure to work with."

Brand Director
Sofa.com
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The results:

Rapid results, long-term gains.

With a 45% year-on-year increase in conversion rate and 40% increase in monthly revenues this project smashed initial targets. Moreover content marketing optimisation and performance optimisation paid dividends delivering an 85% increase in conversion rate from paid search.

40%

Increase in monthly revenues
Sofa.com

40%

Increase in product page interaction from social
Sofa.com

150%

Increase in assisted conversion from social
Sofa.com

71%

Reduction in CPA from search and social
Sofa.com

Supporting Insights.

Elise Maile

Demystifying CRO: Uncover the unconscious needs of your consumers

Improve your conversion rate optimisation

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