Our work
  • Content marketing
  • Strategic consulting

Optimising conversion rate

The challenge

Deliver a better customer experience

Review a customer journey to identify barriers in the path to purchase, highlight where improvements in their digital marketing activity could be made to ultimately deliver a better customer experience and increase sales.


What we did

Fostering a culture of experimentation - to succeed, learn and fail fast

We helped leading furniture retailer Sofa.com rapidly increase sales by embedding an agile growth team and taking an experimental approach to digital marketing tactics. Following a discovery workshop and rapid data analysis, within two weeks we were running experiment sprints to test our hypothesis. Moreover, making off and on-site content shoppable we successfully moved customers through the funnel, increasing product views, sample orders and sales.

To aid future planning we developed a cross-platform attribution model to guide marketing investment and identified a clear roadmap for the site.

"From strategy and analytics to creative and reporting, Mediablaze added value at every stage. They felt like a true extension of our team and were always an absolute pleasure to work with."

Brand Director

The results:

Rapid results, long-term gains.

With a 45% year-on-year increase in conversion rate and 40% increase in monthly revenues this project smashed initial targets. Moreover content marketing optimisation and performance optimisation paid dividends delivering an 85% increase in conversion rate from paid search.


Increase in monthly revenues


Increase in product page interaction from social


Increase in assisted conversion from social


Reduction in CPA from search and social

Supporting Insights.

Elise Maile

Demystifying CRO: Uncover the unconscious needs of your consumers

Improve your conversion rate optimisation

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