Our work
  • Product design & build

Digital Transformation: Creating a social network for swimmers

The challenge

Inspire and delight swimmers of all levels

Speedo’s pioneering heritage ensures massive brand awareness. But its complex distribution chain has led to a fractured customer experience and a focus on functional, product-driven storytelling. As part of a digital transformation process, Speedo asked us to help kickstart a social movement based around our shared passion for swimming.

What we did

A personalised community for swimmers all over the world

Working closely with Speedo we outlined and delivered a product design and build - desktop and mobile - that would inspire and delight swimmers of all levels. Delivering a genuine value exchange, swimmers who signed up gained access to training plans, tips, product stories, personalised content and unparalleled tracking and analysis. In return Speedo gained a deeper understanding of user behaviours - enabling the delivery of personalised marketing messages to support each individual customer journey, rather than interrupting it.


Other things we made


Key to success

Great content

What gave Speedo On the edge was the personalised content the app provided. After logging a swim session the app would serve video tips and articles aimed specifically at improving your stroke. Mediablaze created over 60 drill videos which would also go on to be the most watched videos on Speedo's YouTube channel.


"Mediablaze have been everything I could have asked for from a digital agency. Expert, responsive and ultimately we're very happy with the final product"

Claire Clough
Head of Digital Experience
Pentland Brands

Built with

Customer-Centric Technologies

The Speedo On product build used a Laravel back-end which powered a ReactJS web app alongside both an iOS and Android native application.


In the press

Speedo On makes a splash in the news

Rave reviews including digital magazine Wareable.com. They said that “Speedo On could well come to rule the pool.”

The results:

Active users and glowing reviews


users signups via either the web, native or samsung applications


increase in basket value for content-consuming 
e-commerce customers


fitness integrations including Garmin, Apple health & Fitbit

Supporting Insights.

Kieran Alger

The rise of the new fitness social networks

Focus on digital transformation to create deeper connections

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