Our work
Thred Media
  • Product design & build

Build a brand new web destination for Gen Z


The challenge

Less choice, more quality and improved engagement

Create a digital space dedicated to young people that is shaped by youth culture and powered by social change. A place where Gen Z can share the latest trending topics whilst engaging in dialogue about the issues that are relevant and important to their generation.

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What we did

Built a beautifully designed website

Working with Generation Z super influencer and Thred Media founder Genk Oz, we followed the theory that less is more and built thred.com - a beautifully designed website that enables users to find content quickly, whilst also ensuring users understood what was actionable and what wasn’t. A focus for the design was showcasing large featured imagery alongside punchy titles to draw readers in relevant articles.

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Mediablaze rocks. I love the website they built, they were able to bring to life exactly what I had imagined and more.

Jenk Oz
Founder & CEO
W3 Club
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"Our vision for Thred.com is a destination for the Gen Z movement globally. Mediablaze have interpreted the brief amazingly well and as well as being fun and easy to work with, they really know their stuff. This is the start of what we hope will be an exciting journey together."

Carmen A Greco
CFO
Thred Media

Supporting Insights.

Anna James

Ask Generation Z: How brands can target the new kids on the block

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