Our work
Volvo UK
  • Content marketing
  • Strategic consulting

Engaging social content and community management


The challenge

Standing out from the crowd

Tailor social global assets and above the line creative in new and engaging ways for UK-specific audiences.

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What we did

Developing a platform and content strategy

Volvo has a wealth of global assets and strong above-the-line creative, but it’s often not suited to social media. We undertook a market audit and established the brands key content pillars, outlining what to talk about, why and how often. From here we developed a platform and content strategy to establish how different channels work together, and outlined measurable objectives for each channel and audience segment. This approach helped to define the customer journeys across all touchpoints.

For Volvo community management is about finding and creating conversations, sticking to their official tone of voice, being human and personal.

The results

Imitation is the highest form of flattery

Competitor automotive brands were copying creative.

434%

Increase in engagement rates (within four months compared to previous period)
Volvo UK

29.1%

Growth in social following
Volvo UK

Do you want to engage your customers with the right social media content?

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