- Content marketing
- Strategic consulting
Standing out from the crowd
Tailor social global assets and above the line creative in new and engaging ways for UK-specific audiences.
What we did
Developing a platform and content strategy
Volvo has a wealth of global assets and strong above-the-line creative, but it’s often not suited to social media. We undertook a market audit and established the brands key content pillars, outlining what to talk about, why and how often. From here we developed a platform and content strategy to establish how different channels work together, and outlined measurable objectives for each channel and audience segment. This approach helped to define the customer journeys across all touchpoints.
For Volvo community management is about finding and creating conversations, sticking to their official tone of voice, being human and personal.
Imitation is the highest form of flattery
Competitor automotive brands were copying creative.