Our work
DALI
- Content marketing
- Strategic consulting
The challenge
Create cut-through in a rapidly growing high-end market
Help a premium hi-fi brand achieve cut through in the rapidly growing high-end headphone market, finding new ways to launch products and reach totally new audiences around the globe.
What we did
Rekindle people's passion for music
Since 2012 we have told the DALI story through brochures, bi-annual magazines, regular podcasts, and collaborations with influencers, instagram designers, illustrators and animators.
Our remit has also taken in new product naming and launches, video content production and paid media campaigns. It has been 8 years of fantastic creative and strategic collaboration all with one aim in mind: to make people’s lives better by rekindling their passion for music.
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“Mediablaze can take credit for the development of the DALI brand over the past few years.”
Lars Worre
CEO
DALI
