Ways to engage
Strategy product

Identify and understand new customer prospects

How long?
2 weeks
What type of engagement?
Consultancy Programme
Where?
Online or in person
Cost
£POA

What is it?

An in-depth search and conversation analysis to identify new potential audiences for your brand. We will identify the trends, search queries, conversation drivers, keywords and hashtags frequently used by audiences in your sector and identify key opinion leaders as well as the topics and themes to engage these audiences.

Who's it for?

  • Business leaders focussed on growth.

  • Senior marketing stakeholders looking to uncover new potential customers and segments.

  • Content Marketers aiming to increase the relevance and usefulness of their content.

Tasks

Our team of strategists and analysts will work with you to clearly identify current audiences before developing social listening and search trend audits, including:

  • SEO and search analysis to identify what audiences are searching for on search engines

  • Social listening to establish what they want and how they talk about your brand.

  • Customer research to identify audience needs which could be met by your products and services.

  • Sector and influencer reviews to establish where these conversations take place. And when.

  • Identify the trending topics, hashtags and keywords prospective audiences use.

Output

A detailed report identifying and describing the digital audiences who are either searching for your products or services or the needs that could be met by your brand, including:

  • Their interests and needs

  • Their demographic profiles and who they are

  • Who influences them and where they currently go for information like yours

  • Where they play and what they talk about

  • What they want and how to engage them

What will you learn?

  • Recognise new audiences and profiles looking for products and services like yours

  • Identify where they currently go online and what they want for products and services like yours

  • Identify key times and platforms to engage with these audiences

  • Identify their interests and needs and how to best serve them

  • Identify the people, brands and messages they trust and engage with

Who will run it?

You will be working with our specialists:

Stephen Hobbs

Strategy & Planning Director

Victoria Rojas

Marketing & Sustainability Strategist

Let’s get started.

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Other ways we can help

2 weeks

Discovery and insight

A two week sprint that allows us to understand the challenges and barriers within your organisation to effective content production and to make recommendations.

1 week

Competitor content audit

An invaluable report, describing exactly how your organisation's content marketing stacks up against your closest competitors.

4 weeks

A measurement framework to monitor ROI

A tiered measurement and reporting framework for content that assigns value to every asset you create, helping you make informed investment decisions.

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