What is it?
A tiered measurement and reporting framework for content that assigns value to every asset you create, measuring ROI and allowing you to invest only in the content that works. We will recommend KPIs that deliver actionable insights and a reporting dashboard that provides stakeholders with the data they need to make informed business decisions.
Who's it for?
Individuals focussed on delivering effective business intelligence, data & analytics and reporting.
Senior marketers determined to prove the value of their content marketing operation.
Content teams seeking improved audience insights to guide production.
Business leaders seeking to better understand the ROI of marketing efforts.
Tasks
Our analysts and data strategists will review your current data collection tools and reports to assess current capabilities and make recommendations to optimise data management and reporting. Including:
Output
A bespoke measurement framework for your content marketing, including: stakeholder presentation; actionable measurement framework tool with implementation training and consultancy and a tiered reporting dashboard for internal stakeholders.
What will you learn?
Current barriers to effective content measurement
Tools and tips to optimise data collection
How to assign value to your content
How to measure ROI of content
Tiered KPIs for stakeholders throughout your business
Who will run it?
You will be working with our specialists:
