Ways to engage
Strategy product

Let's co-create a brief

How long?
1 hour
What type of engagement?
Lunch & Learn
Where?
Online or in person
Cost
FREE

What is it?

A one-hour workshop to illustrate the importance of a well-thought out brief and the steps to take to create one. After all, a good brief that’s as full of detail as it is of insight is the most important building block of any project, be it devising strategies, creating content or crafting digital products.

Who's it for?

For content and strategy:

  • CMO/ Marketing Director / Head of Marketing

  • Head of Strategy

  • Head of Brand

  • Head of Content

  • Marketing Manager

  • Marketing Executive

  • Founder (if start-up)

For product:

  • Head of Digital

  • Head of Product

  • Founder (if start up)

  • Head of Marketing (if technical roles don’t exist in-house)

For website:

  • Head of Marketing / Marketing Director

  • Marketing Manager

  • CEO (if small or weighted to junior team)

Tasks

  • Identifying and defining the five key components of a clear brief

  • Learn the difference between insight and instruction and how to inspire, rather than restrict.

  • Workshopping these learnings into a mock brief

Output

  • Experience of writing a brief that works best for a digital experience agency

  • A ready-reckoner sheet for how to write brilliant briefs in future

What will you learn?

  • The five key components of a brief

  • The difference between insight and instruction

  • How to break down tasks into helpful pieces of information that all serve to inform the eventual solution.

Who will run it?

You will be working with our specialists:

Alan Grove

Creative Director

Tim Dodd

Head of Digital

Stephen Hobbs

Strategy & Planning Director

Let’s get started.

Enter your details below and we will be in touch to get things moving.
* required field
View our Privacy Policy to find out more about how we take care of your personal data.

Other ways we can help

1 hour

How to bring your product idea to life

A one hour session designed to help founders and entrepreneurs sense check their approach and receive tips on what to do next.

1 day

Why and how to improve website speed

A day where we combine the experience of technical brains with a series of web performance tools to analyse the speed and performance of your website.

1 week

Product design sprint

A one-week intensive and collaborative product sprint designed to answer all your business critical questions.

2 weeks

Discovery and insight

A two week sprint that allows us to understand the challenges and barriers within your organisation to effective content production and to make recommendations.

4 weeks

A content marketing playbook for your brand

A four week sprint to identify the ideal content, themes, formats, platforms and style of your content marketing to align to your customer personas.

Get the latest from Mediablaze

Our emails are packed with digital marketing insight, trends and case studies. On average you'll receive one email per month.

Mediablaze on Instagram
Mediablaze on Twitter
Mediablaze

The Print Rooms
164/180 Union St
London
SE1 0LH