What is it?
A one-hour workshop to illustrate the importance of a well-thought out brief and the steps to take to create one. After all, a good brief that’s as full of detail as it is of insight is the most important building block of any project, be it devising strategies, creating content or crafting digital products.
Who's it for?
For content and strategy:
CMO/ Marketing Director / Head of Marketing
Head of Strategy
Head of Brand
Head of Content
Marketing Manager
Marketing Executive
Founder (if start-up)
For product:
Head of Digital
Head of Product
Founder (if start up)
Head of Marketing (if technical roles don’t exist in-house)
For website:
Head of Marketing / Marketing Director
Marketing Manager
CEO (if small or weighted to junior team)
Tasks
Output
Experience of writing a brief that works best for a digital experience agency
A ready-reckoner sheet for how to write brilliant briefs in future
What will you learn?
The five key components of a brief
The difference between insight and instruction
How to break down tasks into helpful pieces of information that all serve to inform the eventual solution.
Who will run it?
You will be working with our specialists:
