Ways to engage
Strategy product

Let's co-create a brief

How long?
1 hour
What type of engagement?
Lunch & Learn
Where?
Online or in person
Cost
FREE

What is it?

A one-hour workshop to illustrate the importance of a well-thought out brief and the steps to take to create one. After all, a good brief that’s as full of detail as it is of insight is the most important building block of any project, be it devising strategies, creating content or crafting digital products.

Who's it for?

For content and strategy:

  • CMO/ Marketing Director / Head of Marketing

  • Head of Strategy

  • Head of Brand

  • Head of Content

  • Marketing Manager

  • Marketing Executive

  • Founder (if start-up)

For product:

  • Head of Digital

  • Head of Product

  • Founder (if start up)

  • Head of Marketing (if technical roles don’t exist in-house)

For website:

  • Head of Marketing / Marketing Director

  • Marketing Manager

  • CEO (if small or weighted to junior team)

Tasks

  • Identifying and defining the five key components of a clear brief

  • Learn the difference between insight and instruction and how to inspire, rather than restrict.

  • Workshopping these learnings into a mock brief

Output

  • Experience of writing a brief that works best for a digital experience agency

  • A ready-reckoner sheet for how to write brilliant briefs in future

What will you learn?

  • The five key components of a brief

  • The difference between insight and instruction

  • How to break down tasks into helpful pieces of information that all serve to inform the eventual solution.

Who will run it?

You will be working with our specialists:

Alan Grove

Creative Director

Tim Dodd

Head of Digital

Stephen Hobbs

Strategy & Planning Director

Let’s get started.

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