Ways to engage
Strategy product

Discovery and insight

How long?
2 weeks
What type of engagement?
Consultancy Programme
Where?
Online or in person
Cost
£POA

What is it?

This in-depth, two week sprint allows us to really understand the current challenges and barriers within your organisation to effective content production and provide tailored recommendations for future development. Reviewing all elements of your content process, from planning and calendaring, through production, governance and promotion we build up a clear picture of your operation and provide an attainable vision for the future.

Who's it for?

  • Senior marketing stakeholders seeking to increase the efficiency of their content operation.

  • Business leaders looking to scale their marketing efforts.

  • Content creators focussed on delivering more effective and engaging content.

Tasks

Our strategists and analysts work closely with your internal teams to present an inside-out review of current practices and processes, while also examining competitor behaviours and your place in the sector landscape to deliver an outside-in view of how audiences see you.

Inside-out view

  • Perform stakeholder interviews to uncover existing organisational needs and challenges.

  • Review your existing brand documents and marketing reports.

  • Perform an analysis of current team structures, processes and governance.

  • Review current platform use and existing customer journeys.

  • Review your current performance and amplification activities.

Outside-in view

  • Review your existing content, including formats, cadence and themes.

  • Review your key competitor content and platform use to identify gaps and own-able opportunities.

  • Review your current, engaged audiences and identify potential new audiences.

What will you learn?

A comprehensive report and presentation, tailored for senior stakeholders and providing insights and recommendations for developing your:

  • Audiences

  • Content and presentation

  • Competitors and territories

  • Platforms and tools

  • Process and governance

  • Performance and reporting

Who will run it?

You will be working with our specialists:

Stephen Hobbs

Strategy & Planning Director

Let’s get started.

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