Our work
Timberland
  • Content marketing
  • Strategic consulting
  • Product design & build

Global content strategy and digital experience

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The challenge

Create globally relevant content to engage a new audience

Build a global content strategy to streamline creative processes and production of assets globally while simultaneously activating a global influencer program to integrate seamlessly with existing marketing and communications.

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What we did

The Modern Trail

Mediablaze created a new global content strategy and tone of voice to reach new audiences, without alienating existing customers. As a team boast talent and experience in both content marketing and product design and build, we worked closely with Timberland’s creative and PR agency and internal teams we created a truly multi-channel content strategy that incorporated every touchpoint from TV Ads to in-store retailing marketing and e-commerce - and built the platform that integrated e-commerce products into the storytelling. To bring the ‘Modern Trail’ to life we identified a series of influencers who shared many of Timberlands brand values and created a wealth of content around each.

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The results

Engage your audience

Timberland's main objective was to create content aimed at its new target audience that could be used by all of the brand's global territories. This was achieved by creating stories that married emotionally engaging personalities with desirable products.

+74%

Increase in entrances to the blog via social
Timberland

+39%

Increase in organic entrances to the blog
Timberland

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Films shot and delivered globally
Timberland

Create deeper connections with your customers worldwide

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The Print Rooms
164/180 Union St
London
SE1 0LH