Global content strategy and digital experience

Build a global content strategy to streamline creative processes and production of assets globally while simultaneously activating a global influencer program to integrate seamlessly with existing marketing and communications.

Mediablaze created a new global content strategy and tone of voice to reach new audiences, without alienating existing customers. As a team boast talent and experience in both content marketing and product design and build, we worked closely with Timberland’s creative and PR agency and internal teams we created a truly multi-channel content strategy that incorporated every touchpoint from TV Ads to in-store retailing marketing and e-commerce - and built the platform that integrated e-commerce products into the storytelling. To bring the ‘Modern Trail’ to life we identified a series of influencers who shared many of Timberlands brand values and created a wealth of content around each.