Our work
Volvo UK
  • Content marketing

‘Active By Design’ - The video production


The challenge

Bring Volvo UK's brand values to life

Use a partnership with British Triathlon and Olympic and Paralympic athletes to echo and amplify worthy brand values.


What we did

Authentic, emotive and inspiring storytelling

Working with Volvo UK to celebrate their ‘Active by Design’ campaign, we focused on real, authentic storytelling and created a series of truly inspirational, emotive videos of the Volvo and British Triathlon ambassadors. Each story told a different story, with Lauren Steadman highlighting the importance of looking after the waters of the world, John McAvoy demonstrating how sport has changed his life from prison to professional athlete, and how a ‘Day in the life of the Brownlee Brothers’ as they work towards their continued pursuit of greatness.

All films were produced in partnership with Tinderflint with the photography by James Carnegie.

It's been brilliant to celebrate our joint success with Tinderflint and CAA as the 'Open Water' film with Lauren Steadman was awarded 'bronze' at the EVCOM Environmental Awards, June 2021. We're immensely proud to be part of the team who created such a moving and fantastic film.

“Mediablaze really enhanced the storytelling and creative development of the 'Active by Design' campaign which was developed to announce the partnership of Volvo and British Triathlon (official vehicle partner). From initial concept to final film delivery, the team understood what Volvo wanted to achieve with this partnership and how to create an original story centred around our chosen ambassadors. Working collaboratively we produced a series of short videos featuring Olympic triathletes the Brownlee Brothers and Lauren Steadman, that truly showcase inspirational, emotive storytelling at its best.”

Jenny Smith
Events & Partnerships Manager

Supporting Insights.

Alan Grove

Brand storytelling is more important than ever - for brands all over the world

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