Ways to engage
Strategy product

Competitor content audit

How long?
1 week
What type of engagement?
Consultancy Programme
Where?
Online or in person
Cost
£POA

What is it?

An invaluable report, describing exactly how your organisation’s content marketing stacks up against your closest competitors, with recommendations for gaps and opportunities that give you measurable advantage.

Who's it for?

  • Senior business stakeholders who want to evaluate their business performance against key competitors.

  • Senior marketers looking for insights on how to beat the competition.

  • Business leaders looking for market opportunities.

Tasks

Our team of editors and strategists will review content, SEO and social output of up to 5 competitors, across multiple markets, to provide:

  • A review of the competitor landscape to identify own-able content themes for your brand.

  • A review of competitor paid tactics and the opportunities to give you an advantage.

Output

A detailed competitor review, benchmarking your content marketing against key competitors across:

  • Content territories and themes

  • Social media & share of voice

  • Performance & paid media

What will you learn?

  • What competitors are doing. And where.

  • Opportunities and trends to give you an advantage.

  • Performance tactics that help you get heard.

Who will run it?

You will be working with our specialists:

Stephen Hobbs

Strategy & Planning Director

Chanda Gohrani

Growth Marketing Manager

Let’s get started.

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