What is it?
A four session brand workshop to ensure your brand remains relevant in an ever-changing world.
While your brand purpose should remain a constant, how and where it is expressed and what actions it may drive you to take should be regularly reviewed. After all, the way your audience engages with your brand is constantly up for change as channels and consumption habits continuously change.
Who's it for?
Senior stakeholders and decision makers who are seeking to build brand value
Founder / CEO
CMO / Head of Marketing
Head of Brand
Broader Marketing Teams
Tasks
The world is undergoing incredibly rapid change and where and how brands market themselves is no exception. The landscape has likely changed dramatically in the time since your brand was established so it is worth regularly checking yourself against today’s new reality. By way of a cautionary tale, remember Blockbuster? They didn’t do this.
Output
A full brand audit document taking in brand purpose, brand values, tone of voice and appearance, making recommendations for improvement/ adjustment where necessary.
What will you learn?
How coherent and relevant your brand still is to your target audience
How fit your brand is to perform in new channels
What adjustments can be made brand level to unlock growth inhibited by disconnects with both audience and channels.
Who will run it?
You will be working with our specialists:
