What is it?
A five session brand workshop to understand the importance of a well-thought-out brand while establishing your brand purpose, appearance and behaviour.
Building a brand encompasses a multitude of areas, from your brand look and feel, through to your purpose. A brand is a construct, it is man made, has one personality, and is so much more than your visual identity and logo - it’s your culture, the experience your customers have, and what they say about you out in the world. Therefore it’s critical to know what your brand purpose is, what your brand stands for, who your customers are, who your competitors are, and how you differentiate.
Who's it for?
Senior decision makers and stakeholders seeking to build brand value
Founder / CEO
CMO / Head of Brand and Communications
Head of Brand Strategy / Brand Manager
Marketing and Communications Manager
Companies that have secured funding (typically Seed or Series A funding)
Tasks
Initially we will kick-off with a fully immersive one-day workshop with key senior stakeholders and decision makers. During this session we will dig deep into your vision for the brand, run through in detail some carefully crafted questions that help us extract your ‘brand DNA'.
Our team of expert brand strategists will take you through our methodology for capturing your brand purpose and all essential elements that provide the foundation and cornerstone for your brand. These include:
Output
A Brand Book that is an inspiring and easy to follow guide to why your brand exists, how it behaves and what it looks like.
Brand Identity - logo, naming and rationale
Brand experience - to showcase a real customer experience, on and offline
What will you learn?
How coherent and relevant your brand still is to your target audience
How fit your brand is to perform in new channels
What adjustments can be made brand level to unlock growth inhibited by disconnects with both audience and channels.
Who will run it?
You will be working with our specialists:
